The rule of thumb is, the easier it is for suppliers to respond, the high response rate you will receive. This means really understanding why you are asking the question. Will it be useful to you to do further analysis on or provide feedback to your team or reporting entity? The more streamlined you can make your questionnaire the better.

Typically our clients range from 40 – 80 questions depending on what the questionnaire addresses.

Another helpful tip is to not make the answers to complicated. Minimising free text responses or document uploads will increase your response rates.